They’ll scratch your back, you’ll scratch theirs: sponsors are vitally important to the success of your events, and your events are the perfect way to extend a sponsor’s reach. From financial support to a bigger audience to increased awareness, sponsors bring events to the next level. All event formats, be they hybrid, in-person or virtual, can benefit from creative sponsorship opportunities. 

With the changing event landscape, sponsorship opportunities remain as important as ever. It can be tricky to adapt traditional sponsorship methods to virtual events, but it’s more than possible. Even without a huge convention center or an IRL audience of hundreds, sponsors can reap the same benefits by sponsoring a virtual event. 

At PheedLoop, we’re coming out with several new features that are guaranteed to take your sponsorship opportunities to new heights. Keep reading to learn how you can take advantage of these new features and maximize sponsorship opportunities for your events today! 

The Value in Sponsoring Virtual Events

Virtual events are just as impactful for sponsors as in-person events. They’re not going away any time soon; 93% of event organizers plan to keep virtual events as a cornerstone of their event strategy post-pandemic. As such, virtual events are worthwhile investments. 

Virtual events make it even easier for companies of all sizes and budgets to get in on the action. With smaller, lower-cost options like sponsored mobile app banners or audience engagement tools during sessions, virtual events are accessible sponsorship opportunities. Plus, you get the benefit of a new sponsor relationship and an extra boost to your budget. More traditional, larger sponsors can still benefit from sponsored sessions, live streams, mobile apps or virtual exhibition halls. The options are endless!

Finally, virtual events are unique in that you can provide real data to your sponsors that proves ROI. With a great event management platform like PheedLoop, you can show insights (and value!) almost instantly with numbers on leads generated and captured, pageviews or engagement. Virtual events make the previously nebulous, tangible: you can’t see how many “impressions” a sponsor’s banner in an event space gets, but you can get the hard numbers from your virtual event’s platform.

Sponsoring virtual events guarantees real, tangible ROI, no matter your sponsor’s budget. And on top of it all, this new world of digital sponsorship opportunities can be pretty fun – below, we share four unique sponsorship ideas for your next virtual event. 

*New* Event Sponsorship on PheedLoop Go & Virtual Portal

We’re releasing new sponsorship features on PheedLoop Go and the Virtual Portal that are going to give event organizers even more ways to showcase their sponsors and partners to attendees. Check out all the new exciting features that you can expect to take advantage of below: 

• App Splash Screen Sponsor Image: This feature allows event organizers to highlight an image when attendees first open up the event app, and whenever they reopen the app after closing it out. This is a prime piece of real estate that should be utilized to showcase the best sponsors and partners.
• App Banner Sponsor Image: This feature allows event organizers to highlight a single sponsor on the bottom left corner of the menu page when it is opened on the event app. This is a high-value branding opportunity that will give your sponsors maximum exposure in an area that is commonly used by attendees.
• Individual Event App Page Sponsor: Each page in the event app can now have its own individual sponsor! This is an incredible feature that allows you to highlight a sponsor for a certain number of seconds at the top of the event app when you first open up the page. This image will only show up briefly before it's hidden again.
• Gamification Code Sponsor: We've made it possible for sponsors to be associated with gamification codes that are redeemable in the event app. When a code is redeemed, the sponsor branding will show immediately, providing even more opportunities for sponsors to connect with attendees.
• Session Specific Sponsor: Attendees can now click and review upcoming sessions. Event organizers are able to associate a rotating banner to an individual session that highlights any sponsors selected.
• Group Networking Sponsors: When using our Group Networking feature, you are now able to associate a set number of sponsors to be displayed when opening up a group, giving your sponsors even more visibility.

These new features offer a wide range of sponsorship opportunities that can help your sponsors get maximum visibility and engagement with attendees. Contact us at sales@pheedloop.com to learn more about these opportunities and how you can take advantage of them today! 

Conclusion

Sponsors remain important to the success of an event, even as we enter a more digital event space. It’s wise for sponsors to invest in virtual events – a wider reach, lower barriers to entry and more specific insights being some of the biggest benefits. You can ensure high visibility and a worthwhile return on investment with virtual sponsorship opportunities ranging from simple (branding placement, special offers) to bespoke (sponsored event tracks and video content). Virtual events aren’t going anywhere, and neither are your sponsors. 

Need an event management platform that seamlessly integrates sponsorship? Check out PheedLoop.