In today's event planning landscape, every incomplete registration represents a missed opportunity— not just for ticket sales, but for deeper audience engagement.

According to a recent study from Smart Insights, 81% of people say they’ve abandoned an online form due to complexity or distractions. Additional research from Insiteful found that 19% of people will return to complete a form if the company reaches out to them through email or phone.

These habits are why PheedLoop’s automated Registration Reminder emails have always been a powerful event technology to re-engage potential attendees — and now, we’re taking this a step further.

With our latest update, event organizers can now see who opens and clicks in the Registration Reminder emails, providing valuable insight into which registrants are engaged and enthusiastic about participating in the event.

What’s New: Engagement Tracking for More Effective Event Reporting

PheedLoop automatically sends Registration Reminder emails to incomplete registrants 1, 4, 10, and 21 days before your event, at 11:10 AM EST. Each email includes a personalized button that brings recipients back to your registration page so they can continue where they left off.

The emails are automated, require no setup, and include an unsubscribe option to respect your audience’s preferences.

With this new update, you’ll now be able to track which emails are being opened and which users are clicking on links provided within the emails, giving you real-time feedback on who’s interacting with your reminders directly from your PheedLoop Event Dashboard.

Target Warm Leads with Confidence

Not all incomplete registrants are lost, some just need the right nudge. With this new feature, you can easily identify who’s actually engaging with your reminder emails. If someone is opening your emails or clicking on the registration link but hasn’t completed their order, that’s a strong signal that they’re still interested.

Using this information, event organizers can personalize their outreach via email, phone calls for high-value attendees, or through promo codes to incentivize attendance and participation. Instead of blanket follow-ups, you can focus your energy on the people most likely to convert and boost your registration numbers in the process.

This also empowers your sales or marketing team with actionable data for event reporting. With visibility into individual engagement, they can prioritize leads, segment lists more effectively, and deliver better ROI from every outreach effort.

Optimize Your Registration Funnel with Data-Driven Insights

Incomplete registrations have traditionally marked the end of the road, but PheedLoop offers the chance to go further. By tracking which reminder emails are being opened and when, you’ll start to see patterns emerge. 

Are more users engaging 10 days out, or just one day before the event? Do clicks spike after your initial reminder? These insights can help you tweak not just your email cadence, but your overall registration strategy.

For example, if you find the 4-day reminder has the highest open rate but low conversions, that might be a good time to experiment with a different subject line or call-to-action. You can A/B test the content to fine-tune your messaging across the board.

Over time, this kind of feedback loop allows you to continuously improve your registration experience.

Improve the Event Registration Experience

It’s not always about the reminder itself, sometimes it’s what comes after the click. 

When you see people clicking through your reminder emails but not completing their registration, it can be a sign of a deeper issue in your form or registration process. The registration process and form could be too long, the questions within the form may not be relevant, or the form may be missing key information that attendees are looking for.

Now, you can use this click data as a diagnostic tool. If clicks are high but conversions are low, it’s time to investigate the registration flow. Simplifying the process or clarifying your questions could lead to a noticeable increase in completions.

Plus, when attendees feel like the process is seamless, they’re more likely to trust your event and recommend it to others. This small feature upgrade ultimately contributes to a smoother, more professional attendee experience before they even walk through the doors.

Conclusion

PheedLoop's new engagement tracking for Registration Reminder emails transforms how event organizers manage abandoned registrations. By revealing who opens and clicks these automated reminders, this feature enables strategic follow-up with warm leads, data-driven optimization of the registration process, and identification of potential friction points.

In an industry where every registration matters, this visibility helps organizers work smarter—focusing resources on the most promising prospects and continuously improving the attendee experience from first contact. With this enhancement, what was once considered lost revenue can now become valuable opportunities for connection and event success.